How We Started This Journey
Back in 2019, I was sitting in a coffee shop in Bangkok when I overheard a conversation that changed everything. Two young professionals were discussing their finances – both earning decent salaries, but completely lost when it came to budgeting, saving, or planning for the future.
That's when it hit me. The traditional approach to financial education was failing people. Complex theories, intimidating jargon, and one-size-fits-all solutions weren't working for real individuals with real challenges.
So we decided to do something different. We started with the basics – not the basics that financial textbooks think are basic, but the actual fundamentals that people need to manage their daily money decisions with confidence.
